99’s content production unit, The Workshop, has just launched its first campaign for new client G.J. Gardner Homes, New Zealand’s largest home builder.
G.J. Gardner has always been committed to building great homes and equally great relationships with its customers. So much so that the company developed Home Prep, a free, step-by-step guide to the building process that offers independent information and tips to help people have a positive experience – no matter what company they choose as their building partner.
This is the first campaign by 99 and The Workshop for G.J. Gardner, following their recent appointment. Together, the team have developed an integrated campaign to share Home Prep with the New Zealand public. This is also the first platform featuring G.J. Gardner’s new Home Prep ambassador, Simon Barnett.
The Workshop developed the creative approach, art direction, scripting and end-to-end production of a 60 second pop-up book-inspired television spot and a video content series, delivered primarily through social media, and G.J. Gardner’s owned channels. The campaign’s content marketing includes a helpful 4-minute how-to video guide and four 30-second chapters.
View the TV spot and video content on the G.J. Gardner Home Prep YouTube Channel
Grant Porteous, Managing Director of G.J. Gardner Homes, says, “We are very proud of Home Prep, created from 20 years’ experience, research and customer feedback aimed to help New Zealanders achieve their dream home with no regrets. The TVC campaign created by 99 and The Workshop to launch this initiative is the result of a lot of hard work and understanding of what we want to achieve with Home Prep. Simon Barnett, with his renowned integrity and values, is a great fit with G.J.’s as an ambassador and he was equally as excited about being involved with Home Prep to help New Zealand consumers make great decisions in building their new home.”
Gina Kelly, The Workshop’s Project Director said, “We’re so excited to be working with G.J. Gardner Homes. This first project has been a complete pleasure. The G.J. Gardner team has been open to our ideas and allowed the team to craft the creative output. Their choice of Simon Barnett as front-man makes perfect sense for Home Prep. Simon’s values and trustworthiness match G.J. Gardner’s own. And he’s every bit as nice as he seems!”
The Workshop team carried out the filming, including a green screen shoot, plus animation, sound, editing and grading – entirely through the agency’s in-house production facilities.
Gina adds, “As the category leader, it’s impressive that G.J. Gardner is offering a valuable tool like Home Prep to all prospective home builders, not just those who will build with them. It’s a product of the company’s customer experience focus that we at 99 and The Workshop are equally passionate about. We believe Home Prep is the beginning of a great relationship with G.J.”