Major appointment for 99, Dan Bye joins as Director of Strategy

Following an international search, CX-driven retail agency, 99, is delighted to announce that Dan Bye – a multi-award winning communications strategist – has joined the agency as Director of Strategy.

Dan has arrived at the Auckland-based agency from Sydney, where he most recently held the position of Strategy Director at Leo Burnett. He brings significant strategic firepower to the agency, from prior roles as Strategy Director at M&C Saatchi Australia, Head of Planning at OMD Sydney and Strategy Director at SapientNitro.

Dan has been ranked among the top ten planning directors in the world by the Big Won Rankings (#7 in ‘15). His extensive experience includes working in strategic leadership roles for brands such as Telstra, Google, Optus, Lexus and Commonwealth Bank.

Paul Manning, 99’s Managing Director, says, “I’m absolutely thrilled to have Dan join 99 in this key leadership role. Attracting high-level talent of Dan’s calibre is a challenge in the market for any agency, especially when it involves a move across the Tasman. Dan is a truly world-class strategist. He will bring our clients a wealth of experience, having worked at some of Australia’s top agencies, across dozens of leading brands. And best of all, he is incredibly down-to-earth and an ideal cultural fit for our team.”

Dan says, “99 is an outstanding business with a long pedigree of successful client partnerships and a key agency within the Clemenger Group. But what really grabbed me was the company’s vision, to be an experience-driven agency operating at the intersection of creativity, data, technology and content. I think in today’s rapidly evolving consumer landscape, that’s exactly the space for an agency to be positioning itself.”

“The exciting opportunity for me is building out our strategic offering, taking into account all customer touchpoints and channels, and creating effective solutions to solve business problems. I look forward to working with existing and new clients that share 99’s vision and helping them to connect with consumers in new and meaningful ways.”

Dan started this week and will join 99’s executive leadership team. His arrival further reinforces the agency’s strategic offer, recently bolstered with the appointment of Greg Forsyth to Director of Technology, Data and Innovation.