Greg Forsyth new Director of Technology, Data and Innovation

Building capability in data and creative technologies has been a top priority for 99 over the last 12 months. Set for further expansion in 2017, the agency has made another key appointment, with Greg Forsyth joining as Director of Technology, Data and Innovation.

Greg is one of New Zealand’s foremost digital leaders, having held technical and strategic leadership positions at Colenso BBDO, AIM Proximity and Tribal DDB. He has built and led teams in creative, direct, CRM and digital disciplines and brings a track record of success in unlocking value for agencies and clients alike.

Joining the agency’s executive team, Greg will be playing a key role in anchoring 99’s customer experience (CX) capabilities. He brings outstanding expertise in high-growth areas such as marketing automation, creative technologies and data-driven communications.

Paul Manning, Managing Director of 99 says, “I’m delighted to have Greg join 99 in this pivotal role. He’s a real talent and his appointment is a significant demonstration of our commitment to developing a truly experience-driven agency. He brings a unique perspective and a mix of technical and strategic experience that’s rare in this market. Greg will lead the design of solutions that connect people with brands, across multiple touchpoints and platforms.”

Greg says, “In a world where omnichannel is becoming the norm, brands are increasingly expected to deliver joined up customer experiences. It’s an exciting time to be part of 99 as the agency’s new, experience-centred vision is underpinned by data, insight and marketing technologies, aimed at driving outstanding commercial return for our clients.”