Beyond Facebook: Marketing to Millennials in 2015

It wasn’t so long ago that if you wanted to talk to “the kids”, your first port of call was Facebook and Twitter. But as advertising grew more prolific, and their parents starting friend requesting them, Millennials began migrating to more obscure Social Networking sites. Today, it’s not unusual for a media schedule to also include Instagram, Pinterest and even Snapchat. But what’s next? In 2015, where will the Millennials be heading?

The following is a list of some of the more obscure social networking sites around the world. It’s important to note that not all of these sites offer advertising placements yet, and not all of these sites see a lot of New Zealand traffic yet. But in both cases, ‘yet’ is the key word. And, if nothing else, if you do use these apps and sites in your campaign, at least you know you will be talking to a niche market.

  • Wanelo (Want, Need, Love) combines shopping, fashion blogging, and social networking all in one. It’s very popular among teens, allowing them to discover, share, and buy products they like.
  • Kik Messenger is an app-based alternative to standard texting that kids use for social networking. It’s free to use but has lots of ads.
  • is a social site that lets kids ask questions and answer those posted by other users — sometimes anonymously.
  • Omegle is a chat site (and app) that puts two strangers together in their choice of a text chat or video chat room.
  • Yo. is a bare-bones social app that sends a short text message to friends and family, simply reading “Yo” (and speaking the word aloud). Users can also subscribe to receive a Yo when other events happen (like a sale?)
  • Whisper is a social “confessional” app that allows users to post whatever’s on their minds, paired with an image.
  • Tagged is similar to Facebook in that it lets you set up profiles, message friends, play games and post photos. It has more than 300 million members and is the ninth most popular site in the US.
  • LiveJournal is a social blogging site that lets you share common interests with people from around the world. The site has more than 16 million journals and is the eighth most popular social site in the US.
  • Badoo is a site that helps you connect with new friends – or more commonly love interests – in your area. Currently supported cities and towns in New Zealand are Auckland, Wellington, Christchurch, Dunedin, Hamilton, Palmerston North, Hastings, Tauranga and Invercargill.
  • Path is a mobile-only social journalling site (think intimate version of Facebook) that limits you to 150 friends.
  • Couple is even more intimate, created for sharing your thoughts, photos and videos with just one other person, usually your partner.
  • Highlight taps into your Facebook profile (when you sign in) to let you know when friends, or friends of friends, or other Highlight users with similar interests are nearby. Other similar options are: Circle, Banjo and Meetup.
  • CafeMom is an online coffee group for mums worldwide, CafeMom is 11th most popular social networking site in the US.
  • DeviantArt is where aspiring artists can share their creations with more than 25 million other members of DeviantArt. More than 160,000 art works including paintings, sculptures and digital art are uploaded to DeviantArt each day.
  • Dogster is a social site for dog owners to share pics and anecdotes and discuss all manner of topics related to their precious pooch. (Note, there is also Catster for cat lovers).
  • Flixster is for film buffs and has all the latest news from the movie world, actor profiles, video clips, forums and quizzes to test your cinematic knowledge.


Not quite Mellennials (although they maybe at heart!):

  • Grownups is a New Zealand-based social networking site for people aged 50-up. Members can message friends, read articles and blogs of interest, participate in forums and play online games with other users.

Author: Edward Bell (Senior Creative)