99 wins major shopping centre account, Kiwi Property

99 has won the Kiwi Property account, New Zealand’s largest listed property company.

2016 has been a year of significant growth for 99, today announcing that it now counts New Zealand’s largest listed, diversified property company as a client. Kiwi Property owns and manages many of the country’s preeminent shopping centres Sylvia Park, LynnMall, Westgate Lifestyle, The Base, Centre Place, The Plaza, North City and Northlands.

As an agency, 99 has aggressively innovated its offer, building core customer experience (CX) capabilities – particularly in data and technology – to help clients to put customers first and manage their journeys to purchase. Expanding on the agency’s retail DNA, this synthesis has proven critical to new business success.

Paul Manning, Managing Director of 99 says, “In a year of tremendous change for 99, this is great win for us. It’s satisfying to have again demonstrated the strength of our investment in CX capabilities. I’m proud of the team effort that went in to this pitch and we’re thrilled to be working with this category-leading organisation.”

Karlee Lightbourne, National Marketing Manager for Kiwi Property, says, “99 demonstrated clear thinking and a clever point of view for bringing our strategy to life. We’re looking forward to our new partnership.”

99’s relationship with Kiwi Property Shopping Centres will begin formally in April 2017.