99 secures Warehouse Stationery’s CRM, loyalty and digital media

CX-driven retail agency, 99, has added Warehouse Stationery’s CRM and business-to-business loyalty programme, BizRewards, to its growing portfolio – with digital media and search unified through 99PHD.

This new, single-agency model is designed to unlock the potential of the retailer’s data, offering vastly enhanced customer experience opportunities and greater operating efficiencies.

Paul Manning, 99’s Managing Director, says, “Going forward, the integrated application of data, content and mar-tech will help drive significant commercial return for Warehouse Stationery. This retailer is a true market leader and our primary intention here is to unlock the power of the organisation’s data to create more meaningful, effective, joined-up customer experiences.

“We will reduce costs through economies of scale and smarter use of technology.”

The integration will see 99 deliver core CX strategy, alongside further development of the BizRewards loyalty programme, and editorial-driven content marketing through the agency’s recently-launched Newsroom service. Digital media and search will be managed by 99PHD, an integrated service between Clemenger Group-owned 99 and media giant, PHD.

Becki Rowe, GM Marketing and eCommerce for Warehouse Stationery, says, “Constant and significant change is a defining factor of the retail sector. To stay ahead we will continue to innovate and improve the ways we deliver work and engage with our customers. I believe a laser focus on customer experience will help us differentiate Warehouse Stationery even further and build on the brand work undertaken with 99 last year. This single-agency alignment will see us unlock the full potential of our data across all customer groups. They have the CX capability and retail expertise that we need to meet the expectations of today’s consumers. I’m looking forward to accomplishing great things together.”

The full integration between Warehouse Stationery and 99 begins formally on 1 March 2017.