It’s been a huge 12 months for 99 as the agency continues to transform and build further capability in digital, data and creative technologies. After an international search, 99 has appointed Jared Isle to the position of Digital Creative Director.
Jared is an accomplished, highly-awarded creative who joins 99 after spending the past six years in the United States. Most recently he was Associate Creative Director at McCann New York and prior to that, FCB New York. Jared originally hails from New Zealand, having worked in senior roles with several agencies in this market.
Isle brings impeccable credentials with numerous local and international accolades under his belt, including a recent Cyber Grand Prix at Cannes and Facebook Studio Blue Award. Amongst numerous highlights on his résumé, his work has also been featured in the Top 50 Advertising Campaigns of the Century for the iconic Oreo’s 100-day ‘Daily Twist’ campaign.
“I’m stoked to have someone of Jared’s pedigree to join the team,” Craig Whitehead, Chief Creative Officer and founder of 99, says. “He brings to us that rare mix of outstanding conceptual ability, digital design excellence and technical expertise. 99 has gone through a massive shift in the past year, from specialist retail creative and production powerhouse, to a customer experience agency with retail at our heart. On the back of other significant appointments like Greg Forsyth and Dan Bye, it’s an exciting time to be part of the new 99.”
Isle will be heavily involved with 99’s team of conceptual creatives, leading the ever-expanding digital experience and design teams, as well as working closely with the recently created Newsroom, 99’s editorial content marketing service.
“In a time when we can beam ads straight into people’s pockets, right next to photos of their kids, it’s our responsibility to make things that are sincere and that add value,” Isle says. “And 99 is filled with folks who share that sincerity. They’re also a band of get-it-done makers of things. That combination made coming to 99 a no-brainer. I’m fired up about joining the team.”