99 appointed as Spark Digital’s
lead creative agency

The last 12 months have been an exciting time for 99 and the Clemenger Group, having now unified the Spark business under one group structure. This appointment not only reflects the consolidation trends in the global market place, but represents a new paradigm for marketing activities at Spark – the nation’s leading digital services provider.

Spark Digital is a world-class digital services provider and an integral part of the Spark family. The company is designing exciting and disruptive solutions for New Zealand businesses, supporting their success locally, and wherever they operate in today’s globally connected world.

We will work as Spark Digital’s lead agency with a focus on customer experience strategy and data-driven content marketing. Much of Spark Digital’s work is concentrated on creating ‘transformative customer connections’ – and there are many success stories. We are charged with bringing these inspiring stories to life and engaging with decision makers in the country’s leading businesses.

Tessa Tierney, Manager Brand Communications at Spark Digital says, “99 brought their expertise in content marketing and customer experience to the table, along with outstanding in-house production facilities. Together we’re developing an innovative content strategy that will accelerate the effortless adaptation of digital tools and services for businesses across the country.”

Paul Manning, Managing Director of 99 says, “Spark is one of the country’s most innovative companies, whose work is having a tremendous impact on many New Zealand businesses. Together, we’ll be developing truly exciting work at the intersection of creativity, data and technology.”

“We’re absolutely delighted to have been selected as the lead agency for Spark Digital. 99’s new relationship adds significantly to Clemenger Group’s unified model for Spark. Our work will be closely coordinated to deliver best-in-class, integrated solutions.”