99 and Clemenger Group win key role with Auckland Council Group.

99 and Clemenger Group have secured a key role as major agency partners for Auckland Council Group, after a thorough competitive process. Together, we’ll be working for Auckland Tourism, Events & Economic Development (ATEED), Auckland Transport (AT) and Auckland Council.

The agency panel will be involved with Auckland Council’s behaviour change campaigns, such as waste minimisation, and increasing awareness and participation in local body elections. For AT, projects could include increasing public transport patronage, road safety or promoting new cycling infrastructure. And for ATEED, we will continue developing consumer and industry-facing campaigns for domestic and international tourism and events, economic growth, skills and youth employment, trade shows and design initiatives.

In a statement, Auckland Council’s Director of Communication and Engagement, Karl Ferguson, said, “Auckland is a great place to live, with the Auckland Council Group providing and supporting hundreds of services and events across the region each year.

“A big part of our role is to ensure Aucklanders’ know what we do and why, of which creative design is a critical part of this. The creative panel will assist with special projects which will deliver on both Aucklanders’ information needs while achieving great value for money.”

The agency panel is operational from July 2017. Paul Manning, 99’s Managing Director, said, “This is a great win for 99, Colenso and OMD, and with our group approach it means we can deliver the resources of New Zealand’s most creative, effective and experienced agency network to benefit Auckland Council Group. I’m absolutely thrilled to be working once again for this world-class city we call home.”