.99 and justONE dominate 2014 NZDM Awards

We started the night with the second most finalists (a very respectable 17) and finished it with 3 Golds, 7 Silvers, 6 Bronzes and the Grand Prix between us. Plus to cap off a great evening, justONE’s client Emily Blumenthal from Foodstuffs was named Direct Marketer of the Year for her rebooting of Foodstuffs’ approach to customer marketing including the launch of Clubcard.

The Clubcard launch, New World’s most important marketing initiative in 2014, also took out the Grand Prix for justONE, squeezing out its archrival Countdown, in what the judges described as an extraordinary piece of work involving a significant strategic initiative – the strategy and execution was both clear and effective. But most of all we loved the sensitive creativity and the outstanding results achieved, driven by very clever analytics.”

Especially pleasing was that every client that joined us on the night – New World, GIB®, LBC, Zierra, Lotto, L’Oreal, Genesis Energy and Farmers – took home an award. Huge congratulations to all our clients for these deserving wins.

2014’s results cement the dominance of .99 and justONE in the NZDM Awards, having won the Grand Prix four times in the last eight years.

Total winners, 17 Grand Prix, Gold x 3, Silver x 7, Bronze x 6
Channel Gold, Industry Silver, Craft Silver Shave For A Cure 2014
.99, Leukaemia & Blood Cancer NZ
Grand Prix, Industry Gold Shopping Just Got More Rewarding. The Launch of New World Clubcard
justONE, Foodstuffs New Zealand
Industry Gold, Craft Bronze GIB SuperlineTM – No Compromises
justONE, GIB
Channel Silver Getting Clubcard Into Shopper’s Wallets
justONE, Foodstuffs New Zealand
Channel Silver New World’s Little Shop Mini Clubcard
justONE & .99, Foodstuffs New Zealand
Channel Silver Joining Our Customers’ Conversation
justONE, GIB
Industry Silver Contracting 2014
justONE & .99, Genesis Energy
Channel Silver The Silent Treatment: Fighting Silence With Silence
.99, Leukaemia & Blood Cancer New Zealand
Channel Bronze Farmers Christmas Gift Globe
.99, Farmers Trading Company
Channel Bronze Maybelline New York Gets A Little Lippy
.99, L’Oreal
Channel Bronze MyLotto Onboarding Gets A Wahoo
justONE, Lotto New Zealand
Industry Bronze Heel-Tapping Retail Success
justONE, Ziera Shoes
Industry Bronze MyLotto – Newbie Optimisation
justONE, Lotto New Zealand
Direct Marketer of the Year Winner Emily Blumenthal