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Who we are
We are New Zealand's leading retail advertising and production company. Since opening our doors
in 2003, we have built an impressive retail client list and equally impressive track record of success
with our clients. Along the way, in addition to our strategy and communications capabilities, we have
built a world-class suite of in-house production services including Digital, Photography, Pre-press,
Motion Graphics and Audio.
Today we have over 110 staff and 20 clients, including Farmers, Air New Zealand, Vodafone,
Westpac and New World.
How have we achieved this growth?
We are a very different type of ad agency, set up for clients who have very different requirements.
We can guarantee that you won't find another agency like us anywhere.
Above all we have a different focus, which is squarely on effectiveness for our clients. The work means
nothing if it is not producing the best possible results, and we value results above all else. With many
retailers and direct-to-public clients on our books, we are well versed in monitoring and analysing
results on a daily basis, and changing the work within hours if need be using our custom-built
production systems for quick turnaround.
We have a different attitude. We pride ourselves on being easy to deal with; we're pragmatic, not
precious. We hire as much on character as talent, and our relaxed and friendly culture reflects the
quality of people that choose to work at .99.
Where do we fit in the world's largest communications network?
.99 is plugged directly into an international communications network. We are part of Clemenger
Australasia which, in turn, is part-owned by BBDO Worldwide, an advertising, marketing and public
relations network with 290 offices in 77 countries and over 17,200 employees. BBDO is in turn a
subsidiary of Omnicom, the world's largest communications network, whose companies operate in the
disciplines of advertising, marketing services, specialty communications, interactive/digital media
and media buying services.
Part of what makes .99 unique is that, as part of the Clemenger group, we are part owned by shareholding
staff members. That means that key staff have a vested interest in continuing the high standards of
excellence across the entire group. As part of BBDO Worldwide, we are actively encouraged to draw on
the resources and expertise of other agencies within the network. And we are driven by the core philosophy
of BBDO Worldwide: that ultimately, producing outstanding work for our clients is the most important thing
we do.
Our Clients
Our People
Neil Livingstone
Chief Executive Officer .99
Neil has been with the Clemenger NZ Group for 31 years. He began his career at Colenso Wellington
as an Account Director before becoming General Manager. He moved to Auckland in 1987 to become
Managing Director of Colenso Auckland. He was Managing Director for 18 years and whilst he was
there, was the instigator in setting up .99 seven years ago.
.99 is now the largest communications agency in the New Zealand group, its growth being quite phenomenal
over the seven year period. He has a real passion for the brand, what it stands for, and most importantly
what it delivers for its clients and business. He believes .99 is unique and very true to its promise of
being a specialist Retail Agency and that the industry is presently going through enormous change and
.99 is at the forefront of this change.
He has always been passionate about the communications business and was voted Fairfax Ad Media CEO in 2007.
He has a BCA (Marketing, Victoria University) and is a past President of the 3A's (now CAANZ).
Craig Whitehead
Managing Director/Executive Creative Director
Craig has over 24 years experience in specialist Retail advertising, covering everything from department
stores to banks, fashion retailers, rural retailers, photographic retailers, airlines and fast food outlets.
He thrives on the cut and thrust that comes from working in the Retail arena.
"What could be more satisfying than getting a brief from a client in the morning, cracking
the idea by lunchtime, seeing it in the paper the next day and getting the results the day after? Only Retail
advertising can give you that."
Jarad O'Hara
Client Service Director/Strategic Planner
Jarad has been with .99 since day one, heading up the account service team. As Client Service Director, Jarad is
responsible for the team of 25 suits, and the health of all accounts. Jarad's key hands-on Account Direction experience
includes roles with Farmers, Air New Zealand, Vodafone, Kathmandu, Sanitarium, Carters, SKYCITY Cinemas and Westfield
shopping centres.
Jarad also plays a strong role in strategic planning across all clients; and his passion is for achieving and exceeding
sales goals for clients.
Contact us
Address
318 Richmond Road, Grey Lynn Private Bag 47903, Ponsonby 1144, Auckland, New Zealand
Fax: +64 9 361 9571
Email: enquiries@99.co.nz
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